Social Media Marketing and Enrollment Specialist
Glen Allen
Social Media Marketing and Enrollment Specialist
Full Time • Glen Allen
Benefits:
- 401(k)
- 401(k) matching
- Competitive salary
- Dental insurance
- Employee discounts
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
- Wellness resources
Position Summary
The Learning Experience (Multi-site Child Care Center Organization) is seeking a highly energetic, creative, and results-driven Social Media & Enrollment Manager to strengthen the organization's online presence while driving enrollment growth. This role combines social media marketing, digital marketing, content creation, relationship-building, and admissions support to help families discover, connect with, and enroll at our center.
The ideal candidate is social media savvy, outgoing, organized, and passionate about creating exceptional first impressions for prospective families.
Key Responsibilities
Social Media & Brand Marketing
- Manage and grow the center’s social media presence across Facebook, Instagram, TikTok, and other digital platforms
- Create engaging photo, video, and written content showcasing classroom activities, center culture, special events, and educational programs
- Develop and execute monthly content calendars and marketing campaigns
- Monitor social media engagement and respond professionally to comments, messages, and inquiries
- Increase online visibility, parent engagement, and community awareness
- Capture high-quality photos and videos while ensuring compliance with center policies and permissions
- Promote events, enrollment campaigns, seasonal programs, and community partnerships
- Track social media performance metrics and recommend growth strategies
- Collaborate with Organization's Digital Marketing Agency to optimize fund allocation, effectiveness and ROI metrics
- Maintain a polished, consistent, and professional brand image online
Enrollment & Family Engagement
- Respond promptly to all enrollment inquiries through phone, email, website, and social media channels
- Build relationships with prospective families and guide them through the enrollment process
- Schedule and facilitate engaging center tours in collaboration with Center Management
- Follow up consistently with leads to maximize conversion from inquiry to enrollment
- Maintain accurate lead tracking and enrollment records
- Support Center Management in family onboarding and ensuring an exceptional customer experience
- Collaborate with center leadership to meet enrollment and retention goals
Qualifications
- Bachelor's degree in Digital Marketing or Marketing
- Minimum of 2 years of Experience in social media marketing, digital marketing, and customer engagement
- Strong understanding of Instagram, Facebook, TikTok, Canva, and content creation tools
- Excellent communication and interpersonal skills
- Comfortable speaking with families and conducting tours
- Creative thinker with strong organizational skills
- Ability to multitask in a fast-paced
- Passion for early childhood education and community engagemenenvironment
- Photography, video editing, and graphic design skills are a plus
Ideal Candidate Traits
- Outgoing and personable
- Creative and trend-aware
- Self-motivated and results-oriented
- Strong follow-up and relationship-building abilities
- Positive attitude with strong professionalism
Success Metrics
- Increased enrollment inquiries and tour conversions
- Growth in social media engagement and followers
- Strong online reputation and community visibility
- Positive family experience from inquiry through enrollment
Compensation
Competitive salary based on experience, with potential incentives tied to enrollment growth, lead conversion, and marketing performance.
About Us:
At The Learning Experience #143, we have been nurturing young minds for over a decade, providing a safe and enriching environment for children. Families love us for our dedicated staff and innovative curriculum, while employees appreciate our supportive culture and commitment to professional development.
Compensation: $50,000.00 - $60,000.00 per year
The Learning Experience
At The Learning Experience, we make early education joyful, engaging and fun so children are happy to learn, play and grow.
Our curriculum focuses on the six ages and stages of early childhood development and engages children in hands-on learning activities that encourage them to explore and solve problems at their own rate of development. This forms a foundation for kids to Learn, Play and Grow under the care of our nurturing teachers and staff.
At TLE®, we’ve created a full cast of characters that become our little learners’ educators, partners and friends through their preschool education journey. Each character has a unique personality and area of interest and brings learning to life by allowing children to explore the world through fun and imagination.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to The Learning Experience Corporate.
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Living TLE®’s mission and values every day
Our mission is to make a positive difference in the lives of a child, their families, and the communities we serve.We achieve this mission through three core values: an Innovative Mindset, a Collaborative Spirit, and Community Impact.
TLE® Center job opportunities
The enthusiasm, commitment and care from our people is what makes TLE® the best place to work in early childhood education. Your talents will shine in our Centers. They’re great places to pursue your passion for teaching, daycare and providing quality early childhood education.
See for yourself what makes TLE® Centers special
Step inside a TLE Center and see how we’ve designed and built every classroom to ensure our little learners and staff are safe and supported.